BioSteel celebrates sponsorship of the Toronto Blue Jays with the launch of a new limited-edition flavor

Hydration leader launches Blue Jays Blue Cherry sports drink in stores across Atlantic Canada and Quebec

TORONTO, September 1, 2022 /CNW/ – Today, BioSteel Sports Nutrition Inc. (“BioSteel”) announced the launch of Blue Cherry, a new limited-edition sports drink that celebrates the brand’s partnership with the Toronto Blue Jays. The new ready-to-drink offering is co-branded with the Blue Jays logo and will be available at Sobeys banner stores, including Needs, Boni-Soir, Voisin and IGA Quebec, across Atlantic Canada and Quebec now until the end of the season.

As a sponsor of the Toronto Blue Jays for the 2022 season, BioSteel is the exclusive sports drink product in Blue Jays dugouts and bullpen both home and away, and fans have enjoyed BioSteel cooler dumps, affectionately known as #BioSteelBaths, all season long. The brand is also prominently featured throughout the Rogers Center through digital lobby signage and sampling events.

The new Blue Cherry flavor will also be endorsed by the Blue Jays All-Star pitcher Alek Manoahwho signed on as an Official #TeamBioSteel Athlete earlier this summer, joining a roster of elite athletes supporting their game with the brand’s line of premium hydration products.

“We’re thrilled to have the Blue Jays as our first official pro baseball partner and to bring fans a limited-edition flavor that’s the exact same product they see in dugouts,” said Jean Celenza, co-founder of BioSteel. “This partnership builds on the continued growth of our brand through North America with some of the sport’s most iconic teams, and we’re proud to offer athletes and the community a sugar-free solution to their daily hydration routines.”

“We have seen our Blue Jays players benefit from BioSteel sports drinks all season and we are now thrilled to elevate our partnership with the launch of the limited edition Blue Cherry flavor featuring our team logo,” said Marc Ditmars, Vice President of Partnerships for the Toronto Blue Jays. “As the team makes its final push into the playoffs, we look forward to the continued support of the brand’s sugar-free hydration products.”

Founded in 2009 by Celenza and business partner and NHL veteran Michel Cammalleri, BioSteel has earned a reputation as the hydration product of choice for athletes and consumers alike. The brand is committed to using premium ingredients, maintaining product transparency, and providing essential nutrients to support physical activity. Each electrolyte-filled sports drink comes in an eco-friendly 500ml Tetra Pak, and the range of flavors includes Blue Raspberry, Mixed Berry, Peach Mango, Rainbow Twist and White Freeze to keep consumers hydrated throughout the day .

BioSteel products are available in North America and worldwide with selected retail partners or directly to consumers online via www.biosteel.com.

ABOUT BIOSTEEL

BioSteel is a North American beverage brand committed to premium products To clean. In good health. Hydration™. to consumers and athletes around the world. Each BioSteel sports drink is sugar-free and comes in an eco-friendly Tetra Pak filled with premium ingredients, natural flavors and essential nutrients needed to support physical activity. Perfect for everyone, from health and environmentally conscious consumers to world-class athletes, BioSteel hydration products are currently readily available in North Americaworldwide with selected retail partners, and directly to consumers online via www.biosteel.com.

SOURCE BioSteel Sports Nutrition Inc.

For further information: Rachel Spraker, Senior Director, Brand Communications, [email protected]

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