Government of Canada invests over $9.3 million to support Tennis Canada’s National Bank Open tennis tournament presented by Rogers
Festivals and events contribute greatly to the Canadian economy, attracting millions of visitors to our country every year. The ripple effects of these activities play a key role in supporting our tourism and hospitality sectors. The Government of Canada is committed to revitalizing major events and festivals and the hard-hit tourism industry, while strengthening local communities and economies.
Today, the Honorable Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced a combined investment of more than $9.3 million to support the return of the Tennis Canada National Bank Open tournament. This investment is provided through the Major Festivals and Events Support Initiative.
Tennis Canada manages the men’s and women’s National Bank Open presented by Rogers tournaments, with the events alternating annually between Montreal and Toronto. Due to the COVID-19 pandemic, Tennis Canada has canceled all tournaments in 2020 and operated with limited attendance in 2021.
The Government of Canada, through FedDev Ontario, is providing a non-repayable investment of more than $9.3 million to support the return of the National Bank Open to Toronto from August 6-14. This investment supports tournament improvements, such as upgrading infrastructure to accommodate more fans and improving product offerings, including the delivery of the UNMATCHED: Gender Equity in Sports conference, highlighting featuring world-renowned tennis champion Billie Jean King, which will take place on August 10. This announcement is part of an investment of nearly $20 million in Tennis Canada, including a non-repayable investment of $10 million, also announced today by Canada Economic Development for Quebec Regions to support the National Bank Open men’s tournament in Montreal.
These investments will allow event organizers to safely welcome visitors and be better positioned for long-term success, while providing economic benefits and jobs for area businesses.
“Major festivals and tourist attractions, such as Tennis Canada’s National Bank Open, are vital to the local economy, attracting hundreds of thousands of visitors each year to southern Ontario. Through the Major Festivals and Events Support Initiative, the Government of Canada is helping these organizations recover from the pandemic and stimulate local economic growth in the region.
– The Honorable Helena Jaczek, Minister responsible for the Federal Economic Development Agency for Southern Ontario
“Major events and festivals are vital to the local economy. The National Bank Open attracts hundreds of thousands of visitors to Toronto, Montreal and surrounding areas each year, generating significant revenue and creating jobs throughout the region. Today’s investment will not only help Tennis Canada recover from the pandemic, but also position it for future growth by attracting top talent, increased tourism revenue for local businesses and economic growth for the region.
– The Honorable Pascale St-Onge, Minister of Sports and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec
“Our festivals and sporting events are an important way to share our culture and heritage in Ontario and across Canada. With the support of the Major Events and Festivals Support Initiative, our cultural and sporting events can continue to attract visitors from everywhere and create good jobs locally.
– The Honorable Pablo Rodriguez, Minister responsible for Canadian Heritage
“We are very grateful for the financial support given to us by CED and FedDev Ontario. Although the last two years have been difficult for our organization due to the pandemic, the assistance offered by the Government of Canada will allow Tennis Canada to make important improvements to its facilities. In addition to improving the quality of our two international events in Montreal and Toronto, whose popularity continues to grow, the improvements made to our sites will also allow us to optimize the fan experience for years to come and will contribute to increase our ability to attract tourists. and therefore generate economic value.
– Gavin Ziv, Senior Vice President, Professional Events at Tennis Canada.