Montreal’s Famous Spooky and Adorable Ogilvy Storefronts Go Downtown

They lure you in by preying on what’s left of your childlike wonder. They dazzle you with complex mechanics. They inexplicably upset your stomach. And they come back to downtown Montreal.

Ogilvy’s famous holiday displays are back at the McCord Stewart Museum this year. Passers-by on Sherbrooke Street will be able to stop and appreciate the elaborate animatronic tableaux, titled The mill in the forestand The enchanted villagefrom Friday 25 November.

A scene from the Montreal Ogilvy Holiday window displays at the McCord Stewart Museum.Courtesy of the McCord Stewart Museum

The scenes are a nostalgic holiday fantasy spectacle, with anthropomorphized creatures in pastoral landscapes – tiny, insignificant beings doomed to gleefully stage endless performances of romanticized hard work and seemingly innocent land exploitation. It is essentially a satire of the mundane routines that belie the horrors of colonial capitalism.

A scene from the Montreal Ogilvy Holiday window displays at the McCord Stewart Museum.A scene from the Montreal Ogilvy Holiday window displays at the McCord Stewart Museum.Courtesy of the McCord Stewart Museum

In any event.

The cases date from 1947, but only came under the management of the McCord Stewart Museum in 2018. In a press release, the museum says the cases are “among the last of their kind in North America” ​​and recall “the magic of other large department store windows, such as Macy’s New York and Galeries Lafayette in Paris.”

They will stay until January 8.

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