Vancouver, Coast & Mountains Tourism Region Announces Partnership with Spinal Cord Injury BC

VANCOUVER – Vancouver, Coast & Mountains Tourism Region, managed by Destination British Columbia, and Spinal Cord Injury BC are pleased to announce their partnership to support the long-term growth of accessible tourism experiences in the region. This new agreement will see the two organizations work together to improve and promote accessible tourism products and services, helping to meet the needs of visitors who identify as having a disability.

Work will begin soon to conduct in-person assessments of a wide range of tourism businesses in the Vancouver, Coast and Mountains area. These valuable visits will help economic operators understand what can improve access and inclusion. Participating businesses will also have their accessibility listings updated on the travel planning website so visitors can easily find accessible accommodations, attractions, activities and experiences.

This new partnership builds on the Accessible Tourism Strategic Framework and Action Plan implemented by Destination BC to support the development and improvement of accessible tourism products, services and activities to ensure that people of all abilities can participate in BC’s transformative experiences.


Jody Young, Manager, Vancouver Tourism Region, Coast & Mountains for Destination BC
“It’s so exciting to announce this crucial new partnership during National AccessAbility Week and Tourism Week. Our work with Spinal Cord Injury BC will help tourism businesses in the region assess their experience offerings to allow more visitors to enjoy them, creating a more inclusive visitor experience and more opportunities for growth in the sector, and increasing our region’s reputation as a welcoming destination of choice.”

Chris McBride, Executive Director, Spinal Cord Injury BC
“We enthusiastically welcome this partnership with Destination BC to bring even more people to the Vancouver, Coast and Mountains tourism region by advancing accessible and inclusive tourism experiences. Accessible communities create accessible tourism opportunities, and accessible tourism makes communities stronger, which benefits everyone.

Vancouver, Coast & Mountains works with partners across the region to connect industry to various programs available through Destination BC. Managed under Destination BC, the Vancouver, Coast & Mountains region stretches out from Metro Vancouver along three main arteries: the Sunshine Coast, the Sea-to-Sky Corridor, and the Fraser Valley and Fraser, both of which are anchored by the Fraser River. It connects to the Gold Rush Trail to the Fraser Canyon and the Highway 3 Corridor via Hope and Manning Park.

Spinal Cord Injury BC is a non-profit organization that helps people with spinal cord injuries and related disabilities to adapt, adapt and thrive. Currently, they serve more than 2,800 British Columbians and their families and friends, providing unique, life-changing answers, information and community experiences.

Media contacts:

Jody Young, Manager, Vancouver, Coast and Mountains
Phone: 604-953-6731
[email protected]

Allison Brierley, Communications Manager, Spinal Cord Injury BC
Phone: 604-326-1122
[email protected]

Nancy Harris, Regional Development Liaison, Spinal Cord Injury BC
Phone: 250-613-2270
[email protected]

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